Branding is much more than a brand; it is much more than a logo. We can come to define as a set of elements that are built step by step—putting small grains of sand, one after another, and above all, maintaining coherence. We are able to find the best solution to your problems. However, complex they may be, while reflecting a style and, above all, a unique personality.
A brand is a universe of sensations that is formed by adding a naming, packaging, logo, image, and corporate identity and a communication style. All this forms a set that is governed by the same coherence. At Hy Digital Marketing we have various specific methodologies that allow us to obtain a competitive and different brand as a result.
A good name can place a brand above the rest within its sector and competition. A name must be able to transcend, make a difference, and be linked to its brand strategy. Thanks to our experience, we have developed our own and effective process that results in a memorable, direct, and well-differentiated name. This will allow you to position your brand while being competitive within the current demands of the market.
It is the graphic representation that identifies the brand. Our team will create your appearance, a unique image in the world. A brand is not simply supported by a logo; it needs a graphic, typographic, and chromatic resources so that its symbol can stand out on the different graphic supports, both physical and digital. Our methodology begins with a questionnaire through which the necessary information will be captured to capture even the smallest detail in your new logo.
It is the creation of a brand’s own personality, defining from the way in which it transmits its messages to the smallest detail with which it will communicate with the entire world, synthesizing its concepts and enhancing its values. Brand positioning is an ongoing process that needs a good foundation on which to build a strategy. Whether your brand reaches the defined objective depends on whether the foundations have been properly laid, adding a communicative coherence and planning aimed at making your audience fall in love.
At Hy Digital Marketing we have the ability to plan and design each and every one of the elements that your brand may need to communicate with the entire world. Each of these communication elements must have a visual code easily recognizable by its client, and for this, it must unconditionally breathe the essence of the brand, its forms, and aesthetics to continue with the coherence of communication. The set of all these elements will seek to impact and influence the positive positioning of the brand in the eyes of its customers.a